In this day of "information abundance" the role of travel agent might seem unnecessary. Afterall, individuals can research flights online, search for special vacation packages and set up alerts for the latest in travel deals.
But isn't your time more valuable than that? As a travel agent, I not only have access to the latest in travel deals and trends, I've also been most places myself. Travel agents frequently offer the additional benefit of personal experience; providing secret tips, best practices, and places to avoid.
In the recent Feb/Mar edition of Smart Shopper Magazine published by Consumer Reports, they highlight the travel agent profession. They focus on three primary areas where a Travel Agent can be beneficial:
When you can't find exactly what you want. Think about it. Sometimes, you can spend hours clicking on every little link, and whatever you have in mind, just can't be found. Travel agents have more resources than you, the good ones, anyway, and so you can either keep clicking or contact someone who is in the travel trenches every day of the year.
When everything has to be perfect. Whether you work for a company that will be sending its CEO off to Burma, or you're paying for your very particular Aunt Sylvia to fly in, a travel agent can come in handy. Or maybe this is your first honeymoon, and you're planning a very elaborate European cross-country trip. Travel agents don't just book a few flights and rooms -- they can map out an entire itinerary.
When you need flexibility. Traveling, especially air travel, never goes perfectly. If you fear you'll need to change planes or plans at the last minute, a travel agent may be able to talk to an airline directly and keep you away from those headache hassles.
Have you had an experience where a travel agent offered a benefit for your travel experience? What was the difference compared to a vacation you planned yourself? Share your thoughts here.

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